In behavior change theory, one way to affect change is to bring the future to the present. That is what the state of California is trying to do by offering subsidies/rebates to electric vehicle drivers. As I drive along, a single driver in the carpool lane waving to everyone stuck in traffic on the 405, I am demonstrating a new model for transportation. So how can we bring the future to the present in demonstrating the latest water source that is gaining attention - recycled water, aka #poopwater? Well, Jimmy Fallon did just that when Bill Gates came on his show on January 21st. Watch it here. Bill Gates posted this photo on his twitter feed:

But time for a little truth. You might be drinking #poopwater already if you live near me. West Basin Municipal Water District uses recycled water for groundwater replenishment, i.e. they clean it and then put it in the ground. But, groundwater is 21% of their water sources. So what goes in, might also come out and to your faucet. That's what I call bringing the future to the present.
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