Permits were signed today! Installation is next week!
In the meantime, I have World Cup fever (it strikes me every four years). This year, the banner ads next to the field caught my eye. At one Brazilian stadium, Yingli Solar shares the space with McDonald's. So, I decided to do investigation (AKA surfing while sitting on the couch and watching the game off my DVR). Yingli made the following statement: "Our ties with the sport extend back to 2009, when we formed and
sponsored a deaf and mute soccer team in Hebei, a rural province in
China. With this partnership, we realized we could use soccer to
positively impact disadvantaged societies and bring awareness to
environmental causes." While I am suspicious of a chinese manufacturer's love for soccer and of soccer's ability to induce a concern for the environment, I am glad to learn that the world cup final will be played at a solar powered stadium AND that Yingli will be the first carbon neutral sponsor of the World Cup. Even better, the latter claim while be third party verified.
But, what has this meant for YGE, Yingli's equity traded on the NYSE. Here's a synopsis: June 12th, the first day of the World Cup, the price for YGE was $2.91. The price peaked on June 20th at $4.01 (> 30% gain). Today, the price is down to $3.54. What will it be on the day of the final match? Will all those eyes on the Yingli's banner ads subconsciously translate into increased interested in Yingli's US traded equity. We'll have to wait and see.
No comments:
Post a Comment